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The Musical Artist's Survival Guide Part 3: Touring

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In my last entry this was one the things I didn't mention about promoting an album, well this and the importance of making a video (mainly because I assumed most bands have videos on you tube of performance and regular MTV style music videos). Touring is a very necessary and effective way for bands to build a more solid fan base and insure that album sales will increase, if done correctly and effectively. Many bands have an unenthusiastic opinion about touring or unrealistic expectations. First off the word "Tour" doesn't necessarily mean 3 months out on the road packed in a van, but it can mean that. You can actually take trips to separate cities and come home each time and consider that a tour too. Either way the goal is to play in as many different cities as you can in order to strengthen your fan base and album sales. But of course it is wise to KNOW YOUR LIMITATIONS in this case it pertains to how many places you can afford to travel to with your budget and